A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts
- Reutterer, T. (Ko-Autor*in)
- Mild, A. (Ko-Autor*in)
- Martin Natter (Ko-Autor*in)
- Taudes, A. (Ko-Autor*in)
Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)