A Test of Dillon's Theory of True (Brand-Specific) Versus Artifactual (Category-Inferred) Brand-Image Attributes
- John R. Rossiter (Ko-Autor*in)
- Grün, B. (Redner*in)
- Sara Dolnicar (Ko-Autor*in)
Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)