Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness

    Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

    ZeitraumNov. 2006
    Ereignistitel13th International Product Development Management Conference
    VeranstaltungstypKeine Angaben
    BekanntheitsgradInternational