Analyzing the “country-of-origin” effect in the communication on corporate Diversity & Inclusion (D&I)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)


With this project, I want to contribute to a better understanding of corporate Diversity & Inclusion (D&I) discourses across countries and languages. My aim is to compare the development of D&I discourses by analyzing multimodal non-financial disclosure published in Brazilian Portuguese, Italian and English between 2013 and 2021. The study employs a corpus-based discourse analytical approach building on corpus linguistics and (visual) content analysis to compare multimodal D&I discourses by listed banks in Brazil, Italy, and the United States. Results will provide further indications regarding the so-called “country-of-origin effect” in the communication of corporate D&I. They may further inform corporate communication professionals to guarantee strategic, responsible, socially committed, and impact-oriented communication of D&I across corporations.

Keywords: diversity and inclusion, multimodal corporate communication, non-financial disclosure, Brazilian Portuguese, Italian, English, corpus-based discourse analysis
Zeitraum19 Mai 202221 Mai 2022
Ereignistitel15h GEM&L International Conference on The multiple facets of language in international organizations: New directions for research
VeranstaltungstypKeine Angaben

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 508007 Kommunikationswissenschaft
  • 602004 Allgemeine Sprachwissenschaft
  • 602048 Soziolinguistik
  • 504017 Kulturanthropologie
  • 602042 Romanistik