Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison

  • Parissa Haghirian (Ko-Autor*in)
  • Maria Madlberger (Ko-Autor*in)
  • Akihiro Inohue (Ko-Autor*in)

    Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

    ZeitraumJuli 2006
    Ereignistitel2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference
    VeranstaltungstypKeine Angaben
    BekanntheitsgradInternational