Choosing the right answer format: Investigating the impact of different answer formats on the results of brand image data

  • Sara Dolnicar (Ko-Autor*in)
  • Grün, B. (Redner*in)
  • John R. Rossiter (Ko-Autor*in)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Zeitraum5 Aug. 2009
EreignistitelSeminar at the School of Management and Marketing Research, University of Wollongong
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational