Consumers Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Zeitraum	16 Mai 2007 → 19 Mai 2007
Ereignistitel	EURAM07 - European Academy of Management
Veranstaltungstyp	Keine Angaben
Bekanntheitsgrad	International

Consumers Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct