Developing a scale to identify and measure "Europeanness" in consumer behavior

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Zeitraum16 Sept. 200419 Sept. 2004
Ereignistitel2nd Annual JIBS/AIB/CIBER Invitational Conference on Emerging Research Frontiers in International Business
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational