Emotional versus functional Analogies as Determinants for New Product Acceptance

  • Loredana Viola (Redner*in)

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Zeitraum26 Nov. 2010 → 28 Dez. 2010
EreignistitelDoctoral Colloquium of the Australian and New Zealand Marketing Academy Conference (ANZMAC)
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational