Entry Strategy in the Global Brewery Industry: A Comparative Case Study of Carlsberg's Entry into Emerging Markets

  • Anne Kristin Hoenen (Ko-Autor*in)
  • Michael W. Hansen (Ko-Autor*in)

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Zeitraum23 Nov. 2011
EreignistitelWorkshop Book Project on the Brewery Industry in Global Markets (forthcoming Edward Elgar Publishing) at the Department of International Economics and Management
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational