From perceived advertisement value to word of mouth: The moderating role of users‘ dominance on Facebook advertising
- Makri, A. (Ko-Autor*in)
- Maja Arslanagic-Kalajdzic (Ko-Autor*in)
- Selma Kadic-Maglajlic (Ko-Autor*in)
- Schlegelmilch, B. B. (Ko-Autor*in)
Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)