Gay Tourism In Budapest: An Explorative Study

Beschreibung

In contrast to East European cities, West European cities have increasingly targeted gay and lesbian travelers as part of their tourism campaigns. Budapest, exemplary amongst the East European capitals, has a comparatively large gay infrastructure that mainly attracts gays from the city, as well as from the Hungarian countryside. In order to analyze the potential of international gay tourism for Budapest, nineteen semi-structured, in-depth interviews with non-Hungarian gay travelers, about their motivation to come and their experiences, were conducted in different gay establishments in the city. One result of the study is that their motivations for travel did not differ from mainstream tourists; while their expectations about gay life in the city were negative, their experiences were mixed. Implications for Budapest's city-marketing are discussed.

Zeitraum	22 Mai 2012 → 25 Mai 2012
Ereignistitel	41st Annual Conference of the European Marketing Academy (EMAC)
Veranstaltungstyp	Keine Angaben
Bekanntheitsgrad	International