How Consumers'
Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products
- Schreier, M. (Ko-Autor*in)
- Stefan Oberhauser (Ko-Autor*in)
- Prügl, R. (Ko-Autor*in)
Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)