How Shopping Clubs Work: Differential Effects of Nudges Across the Customer Decision Journey
- Schamp, C. (Redner*in)
- Nadine Schröder (Ko-Autor*in)
- Reutterer, T. (Ko-Autor*in)
- Schamp, C. (Ko-Autor*in)
Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)