Improving the Measurement of Aging in Consumer Behavior Research – Lessons from Demography

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Beschreibung

Measurement of aging in consumer behavior research is limited to chronological age and a variety of non-chronological self-reported measures. We introduce the characteristic age approach from demography to consumer behavior research, to combine objective measures of aging with the intuitive understanding of chronological age.
Zeitraum17 Okt. 2019 → 20 Okt. 2019
EreignistitelACR North America
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 502019 Marketing
  • 302020 Gerontologie
  • 509005 Gerontologie
  • 504006 Demographie

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