In the mood for doing good? How affective states and benefit types influence consumers' decision making with regards to sustainable products

  • Verena Gruber (Redner*in)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Zeitraum23 Okt. 201426 Okt. 2014
EreignistitelACR North American Conference
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational