Intensity of external information sourcing in international market entry: An information economic perspective

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Beschreibung

Deciding how to compete following international market entry is a key concern for many firms. Although drawing on suitable information to do so effectively is vital, firms have limited Access to information in the host market they have selected. Indeed, the importance of understanding host country conditions and of accessing local sources is well documented (e.g. Ghemawat, 2001; Rugman & Verbeke 2004, 2011; Meyer & Estrin 2014; Estrin, 2014; also: Barlett & Goshal, 1989). Taking the “host milieu” into account (Meyer et al. 2011, p. 235) and making “external information sourcing … particularly salient” (Tuschke et al., 2014, p. 399) are some of the ways researchers have pointed to. IB research, however, places greatest focus on internal sources of information such as multinational experience (e.g. based on Yu, 1990; Chang, 1995), neglecting the sourcing from external sources. Whereas initial literature focused on the process
of internationalization steps, in recent years greater emphasis has been placed on network or information generating knowledge (e.g. Rugman et al., 2011) with theories being adapted generally (e.g. Vahlne & Johanson, 2013; Buckley & Casson, 2009, 2011). Yet, there remains a lack of explanation concerning external sourcing intensity. Hence, this dissertation Research focuses on better understanding the external information sourcing intensity in the case of new
international market entry. It does so by developing theory-based arguments that are tested empirically.
Zeitraum1 Dez. 20153 Dez. 2015
EreignistitelDoctoral Symposium, EIBA Annual Conference
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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