We experimentally investigate heuristics used in investment decisions, and how they relate to real-world wealth. Our subjects are drawn from a large, representative sample of the Danish population, and anonymously matched to official socioeconomic register data. Subjects face a series of tasks in which they may invest in risky assets, but to invest, they must borrow money. By systematically varying the asset returns and borrowing costs, we are able to distinguish between optimisation and biased heuristics. We find that behaviour in the experiment is strongly correlated with net worth, controlling for income, age and other relevant socioeconomic and psychometric characteristics.
26 Nov. 2014 → 27 Nov. 2014
9th Nordic Conference on Behavioral and Experimental Economics