Measuring the affective pre-visit image of European cities using a nonverbal scale

  • Ilona Pezenka (Ko-Autor*in)
  • Markus Leitenbauer (Ko-Autor*in)
  • Karin Walter (Ko-Autor*in)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Beschreibung

Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.
Zeitraum25 Sep. 200926 Sep. 2009
EreignistitelInternational Conference on the Development Trends of Tourism and Hospitality Industry & Education
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 502019 Marketing
  • 502 not use (Altbestand)
  • 502020 Marktforschung
  • 502040 Tourismusforschung