Several authors suggest measuring both the cognitive and the affective image component. Still very few studies (e.g. Baloglu and McClearly 1999, Baloglu and Love 2005) incorporate both components in evaluating destination image. The study seeks to repair the shortcomings of destination image studies, which mainly concentrate on the cognitive attributes of destinations. It aims at developing a validated instrument to capture the affective component of destination image. Since traditional verbal scales are believed to be incapable of assessing the emotional nature of destination image sufficiently, pictorial stimuli are used instead.
25 Sep. 2009 → 26 Sep. 2009
International Conference on the Development Trends of Tourism and Hospitality Industry & Education
Österreichische Systematik der Wissenschaftszweige (ÖFOS)