Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers Reactions to Corporate Scandals

  • Güntürkün, B. P. (Redner*in)
  • Till Haumann (Ko-Autor*in)
  • Laura Marie Edinger-Schons (Ko-Autor*in)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)


The current research investigates how consumers respond to firms that have been engaged in CSR but are nowexperiencing a corporate scandal and shows (a) that CSR activities in the same domain as the corporate scandal aggravateits negative consequences, whereas CSR activities in another domain may mitigate its negative consequences and (b) that thisrelationship is mediated by differences in consumers’ perceptions of trust and corporate hypocrisy.
Zeitraum22 Feb. 201924 Feb. 2019
Ereignistitel2019 AMA Winter Academic Conference
VeranstaltungstypKeine Angaben

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 502019 Marketing
  • 501002 Angewandte Psychologie