New perspectives on the interplay between in-store and out-of-store brand factors across multiple retail contexts: Consumer response to luxury brand experiences

  • Manuela Valta (Ko-Autor*in)
  • Donata Vianelli (Ko-Autor*in)
  • Stöttinger, B. (Ko-Autor*in)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Zeitraum25 Juni 201528 Juni 2015
EreignistitelGlobal Fashion Management Conference
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational