New perspectives on the interplay between in-store and out-of-store brand factors across multiple retail contexts: Consumer response to luxury brand experiences
- Manuela Valta (Ko-Autor*in)
- Donata Vianelli (Ko-Autor*in)
- Stöttinger, B. (Ko-Autor*in)
Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)