In this paper we focus on corporate volunteering (CV) from the perspective of the nonprofit organization. The phenomenon has scarcely been researched from this viewpoint and little knowledge exists about why and how different CV collaborations evolve. We propose the concept of cognitive sensemaking as a means to demonstrate how different underlying understandings of CV trigger different decisions in this respect. Drawing on expert interviews
with staff responsible for CV in nonprofit organizations, our results clearly demonstrate that decisions about CV collaborations generally go beyond the direct resources acquired through CV, suggesting that such partnerships should be regarded in a more holistic way. We identify three different frames about CV, labelled the market-based, resource-dependent and idealistic frame and show how they lead to very different CV types. Our results thus contribute to the literature on cross-sector collaboration in general and CV in particular by offering a framework
for evaluating the connectivity between different understandings of a partnership and the resultant partnership type.
5 Juli 2018 → 7 Juli 2018
Österreichische Systematik der Wissenschaftszweige (ÖFOS)