Real or counterfeit? Drivers, deterrents and coping mechanisms
against online consumer deception

  • Ludovica Cesareo (Ko-Autor*in)
  • Stöttinger, B. (Ko-Autor*in)
  • Alberto Pastore (Ko-Autor*in)

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Beschreibung

Merchandise deception is the most common type of online fraud. This study joins evidences from consumers' experience with deceptive counterfeits online with the reference
literature on perceived risks, e-trust and online deception to develop a causal model linking
determinants, deterrents and coping mechanisms of consumers exposed to online merchandise deception.
Zeitraum1 Okt. 2015 → 4 Okt. 2015
EreignistitelACR Annual Conference
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational

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