Revealing the characteristics of lead users and opinion leaders: An empirical study about social networks of children

  • Jan Kratzer (Ko-Autor*in)
  • Lettl, C. (Ko-Autor*in)
  • Laurien Kunst (Ko-Autor*in)

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Zeitraum29 Sept. 2007 → 30 Sept. 2007
EreignistitelProceedings of the Product Development and Management Association (PDMA) Conference 2007
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational