Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces

  • Palcu, J. (Ko-Autor*in)
  • Simona Haasova (Ko-Autor*in)
  • Oliver Büttner (Ko-Autor*in)
  • Arnd Florack (Ko-Autor*in)

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Beschreibung

Applying an online survey as well as an eye-tracking experiment in the field the current research demonstrates that consumers are less likely to rely on sales promotions when the number of other customers present decreases consumers’ perceptions of personal control.
Zeitraum17 Okt. 2019 → 20 Okt. 2019
EreignistitelAssociation for Consumer Research
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational

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