The difference which makes the difference: case study about the impact of company sozialization on Chinese employees in an Austrian subsidiary in China

  • Kasper, H. (Ko-Autor*in)
  • Stefan Schilcher (Ko-Autor*in)
  • Dehong Lu (Ko-Autor*in)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)


Since China´s entry into the WTO in 2001 the number of foreign direct investments (FDI) by western companies has increased rapidly. While many western companies tend to promote their own corporate culture globally to improve control and integration of their oversea branches, subsidiaries in China are embedded in a very different national culture, with its own unique values and norms. Cultural differences between headquarters and subsidiaries may lead to a number of problems and challenges such as difficulties of implementing standardized human resource practices or the promotion of a global corporate strategy. Consequently, these problems have triggered the interest of a multitude of scientific studies in recent years. While these studies usually focus on the impact of the national culture of the host country on the corporate culture in the foreign subsidiary, we follow a different approach in this case study. The purpose of this case study is to explore whether and how working in a foreign subsidiary, has an impact on work attitudes and expectations of Chinese employees. Therefore we conducted an empirical study among Chinese employees working in the subsidiary of an Austrian company in East China under the supervision of western managers and engineers. We compared the results with a mixed control group, consisting of Chinese employees without any cross cultural working experience of various Chinese companies. Altogether 131 employees participated in our case study. As survey instrument we made use of the GLOBE study questionnaire. The GLOBE questionnaire distinguishes between nine cultural dimensions, which are measured in the form of societal practices (as things are) and societal values (as things should be). For hypothesis formulation we revere to previous results of the GLOBE study. The results of our case study show that working in a foreign subsidiary indeed impacts the perceptions and expectations of Chinese employees.
Zeitraum21 Feb. 201422 Feb. 2014
EreignistitelAsia-Pacific Conference on Business & Social Sciences
VeranstaltungstypKeine Angaben