The effectiveness of firm-controlled supporters to pacify online firestorms: A case-based simulation of the Playmobil customize-it incident

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)


We examine the effectiveness of employing firm-controlled supporters to pacify online firestorms via a case-based agent-based model of the Playmobile firestorm. We enrich traditional opinion dynamics models by integrating empirically observed aspects and use real-world data to calibrate and validate the model. Our simulations show that even a single firm-controlled supporter may significantly help pacify the conflict. Moreover, such a firm-controlled infiltrator does not even have to be an “opinion leader” within the community in order to calm a conflict within a community.
Zeitraum9 Sept. 201511 Sept. 2015
EreignistitelAESCS 2015 . The 9th International Workshop on Agent-based Approach in Economic and Social Complex Systems
VeranstaltungstypKeine Angaben

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 502028 Produktionswirtschaft
  • 101015 Operations Research
  • 502
  • 502044 Unternehmensführung
  • 502012 Industriebetriebslehre
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  • 102001 Artificial Intelligence