The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Zeitraum1 Dez. 20094 Dez. 2009
EreignistitelNinth International Conference on Electronic Business (ICEB 2009)
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational