Beschreibung
An extensive body of literature has studied factors that influence alliancegovernance type decisions such as partner-specific, alliance-specific or
environmental aspects including types of uncertainty. However, the interplay of multiple uncertainty factors on the choice between equity (i.e. joint ventures, minority equity) and non-equity alliances has not yet been researched. In our study, we investigate the interaction effect of behavioral uncertainty, demand uncertainty and technological uncertainty on the governance choice between joint ventures, minority equity or non-equity alliances. Using a policy-capturing method, we examine how managers choose an alliance governance form when
exposed to two of the three aforementioned uncertainty factors. We argue thereby that each governance form is suitable to moderate two hazards simultaneously.
| Zeitraum | 19 Okt. 2019 → 22 Okt. 2019 |
|---|---|
| Ereignistitel | Strategic Management Society Annual Meeting |
| Veranstaltungstyp | Keine Angaben |
| Bekanntheitsgrad | International |