Beschreibung
The paper investigates the potential of the market forecasting technique 'information acceleration (IA)' for the spacetourism market forecast. Developed by MIT researchers, this method 'accelerates' respondents into future states of the
space tourism market and provides them with enough information to make realistic purchase choices in a future
decision environment (Urban et al., 1997). The paper reviews both traditional research on space tourism as well as a
first successful use of information acceleration by Crouch, Devinney and Louviere (Crouch et al, 2006).
The authors identify significant room for improvement in the use of IA for space-tourism, e.g. by measuring incentive
aligned willingness-to-pay (WTP). All methods used in space tourism so far can be expected to have suffered from
hypothetical bias which might have led to overstatements of WTP by 300%. Also, the authors emphasize the role of
network externalities for understanding market development and developing the right market strategies. The paper
concludes with an outline of an advanced IA study that is better suited to reveal the true WTP of participants and to
gauge the effects of network externalities.
| Zeitraum | 24 Sept. 2007 → 28 Sept. 2007 |
|---|---|
| Ereignistitel | 58th International Astronautical Congress |
| Veranstaltungstyp | Keine Angaben |
| Bekanntheitsgrad | International |