The Relevance of Functional and Emotional Analogies when
Launching New Products

  • Loredana Viola (Redner*in)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Zeitraum25 Nov. 201127 Nov. 2011
EreignistitelDoctoral Colloquium of the Australian and New Zealand Marketing Academy Conference (ANZMAC)
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational