There is a Bad and There is a Worse: A Comparison of Consumer Reactions to Product-Harm Crises and Brand Crises

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Zeitraum19 Juli 2011 → 23 Juli 2011
EreignistitelAcademy of Marketing Science - World Marketing Congress
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational