Beschreibung
Towards a Framework for Understanding the Adoption of Innovations in the Context of a Social Setting. Innovation as being defined as a product or process that incorporates a feature that is new to the perceiver constitutes a well-researched topic in various scientific fields including economics and cognitive science. The need for innovation becomes increasingly important for organizations in order to ensure their long-term success. [1] While there is a lot of research on how to foster the emergence of new knowledge there is little understanding of how it is adopted. Traditional assumptions in the research on innovation adoption referred to innovations in terms of their intrinsic properties, such as newness and relative advantage; however, little attention has been given to the perception of new knowledge in relativity to social life, reflecting the fact that it occurs in social context. [2] Social identity theory and self-categorization have clear implications for the perception of new knowledge within the context of a social group. Utilizing techniques to prime either the private identity or a social identity, it has been found that subjects judge and evaluate the degree as well as the usefulness of innovations differently. These findings suggest several implications, such as a bias towards ideas that come from in-group members and a shared perception of issues and topics relevant to in-group members. [2] Elaborating on these findings, further concepts are being investigated that may contribute to the understanding of consensual domains between group members and thus, their perception and attitudes towards new knowledge. One example is the concept of Group Tacit Knowledge by Nonaka. [3]| Zeitraum | 12 Juni 2014 → 14 Juni 2014 |
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| Ereignistitel | MEi:CogSci Conference |
| Veranstaltungstyp | Keine Angaben |
| Bekanntheitsgrad | International |