Umbrella branding effects: Empirical evidence from product tests

  • Rroshi, D. (Redner*in)
  • Michael Weichselbaumer (Ko-Autor*in)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Zeitraum22 Aug. 2022
Ereignistitelthe 37th meeting of the European Economic Association: the 37th meeting of the European Economic Association and the 74th European meeting of the Econometric Society
VeranstaltungstypKonferenz
OrtMailand, ItalienAuf Karte anzeigen
BekanntheitsgradInternational