(Un-)Ethical Consumer Behavior and Dehumanization – When Wealthy Consumers are Perceived as Less Human

  • Meikel Soliman (Ko-Autor*in)
  • Willems, J. (Ko-Autor*in)
  • David D. Loschelder (Ko-Autor*in)

Aktivität: VortragWissenschaftlicher Vortrag (Science-to-Science)

Beschreibung

This article examines morality judgements when (non-)wealthy consumers behave (un-) ethically. Three studies show that individuals morally judge and dehumanize wealthy (vs. non-wealthy) consumers more. While prosocial jobs (vs. non-prosocial jobs) buffer this moral judgment and dehumanization of wealthy consumers, we find no differences for self-achieved wealth (vs. given wealth).
Zeitraum28 Okt. 202130 Okt. 2021
EreignistitelAssociation for Consumer Research Conference
VeranstaltungstypKeine Angaben
BekanntheitsgradInternational

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 211903 Betriebswissenschaften
  • 502019 Marketing
  • 501021 Sozialpsychologie