This article examines morality judgements when (non-)wealthy consumers behave (un-) ethically. Three studies show that individuals morally judge and dehumanize wealthy (vs. non-wealthy) consumers more. While prosocial jobs (vs. non-prosocial jobs) buffer this moral judgment and dehumanization of wealthy consumers, we find no differences for self-achieved wealth (vs. given wealth).
Zeitraum
28 Okt. 2021 → 30 Okt. 2021
Ereignistitel
Association for Consumer Research Conference
Veranstaltungstyp
Keine Angaben
Bekanntheitsgrad
International
Österreichische Systematik der Wissenschaftszweige (ÖFOS)