Unraveling the Influence: Exploring the Role of User Generated Content in Customer Decision Making and Understanding its Relevance for Different Customer Segments
- Schröder, N. (Redner*in)
- Carsten D. Schultz (Ko-Autor*in)
- Friederike Paetz (Ko-Autor*in)
- Grzadziel, A. (Redner*in)
- Melanie Clegg (Ko-Autor*in)
Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)