The present paper describes part of an ongoing larger project that aims at identifying currently held work-related stereotypes about gender and age and the use of accordingly biased terms in job advertisements in the German language area. In the focal paper, we take a first step by exploratively identifying the current state of work-related age stereotypes and exploring which attributes and behaviours are viewed as particularly desirable in the work context. In this paper, we use a sample of students as representatives of a younger age group who will soon be looking for jobs and will then self-select into, or out of, job application processes, with stereotypes and the language used in job ads playing an important role.
17 Sept. 2020
Herbstworkshop der Wiss. Kommission Personal im VHB
Österreichische Systematik der Wissenschaftszweige (ÖFOS)