Workshop on GENERATIVE AI IN MARKETING AND MANAGEMENT: Blindspots Hiding in Broad Strokes: Limitations of Using LLMs for Marketing Research

Stromberg, M. (Ko-Autor*in)
Wendy W. Moe (Ko-Autor*in)
Reutterer, T. (Redner*in)
David, A. Schweidel (Ko-Autor*in)

Marketing und Customer Analytics

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Beschreibung

The “Generative AI in Marketing & Management 2024” workshop at TUM Campus Heilbronn, organized by Prof. Jochen Hartmann and Prof. Martin Meißner, brought together 30 leading experts and young scientists to explore AI's role in marketing and business.

Zeitraum	30 Sept. 2024 → 1 Okt. 2024
Ereignistitel	Workshop on Generative AI in Marketing and Management 2024
Veranstaltungstyp	Workshop
Ort	Heilbronn, Deutschland, Baden-WürttembergAuf Karte anzeigen