Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding

Carina Thürridl (Ko-Autor*in)
Kamleitner, B. (Ko-Autor*in)

Marketing und KonsumentInnenforschung
Kompetenzzentrum für Sustainability Transformation and Responsibility

Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

Beschreibung

We investigate the psychological effects of recognition in crowdfunding. Across three studies we show that in particular public recognition increases psychological ownership, which subsequently elicits approach behavior. Moreover, we uncover conditions under which recognition is most effective as a strategy in crowdfunding.

Zeitraum	1 Okt. 2015 → 4 Okt. 2015
Ereignistitel	Association of Consumer Research
Veranstaltungstyp	Keine Angaben
Bekanntheitsgrad	International

Dokumente & Verweise

http://www.acrweb.org