Marketing

2024

Exploring Teachers' Requirements for Educational Rexources: Diverse User Types and Common Needs

Kastner, M. & Simon, B., 2024, 18th International Technology, Education and Development Conference Proceedings (INTED 2024). Valencia: International Academy of Technology, Education and Development (IATED), S. 732-741 (INTED Proceedings).

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Loose Change For Live Streaming: An Experimental Investigation On Online Tipping Denomination

Qua, K., Lengauer, M., Dorner, V., Fally, S. & Gomes, J., 2024, The 32nd European Conference on Information Systems Proceedings (ECIS 2024). Berkeley: AIS eLibrary, Band 7. 2202

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Open Access

2023

Accounting for J-shape distributions to explain customer ratings

Schröder, N., Reutterer, T. & Kremslehner, K., 2023, (Eingereicht) Proceedings of 52nd EMAC Annual Conference: Odense/Denmark, May 23-25, 2023.

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Antecedents, Manifestations, and Outcomes of Corporate Activism: A Systematic Literature Review

Saracevic, S. & Schlegelmilch, B. B., 23 Juli 2023, Proceedings of the Global Marketing Conference (GMC) : July 20-23, 2023, Seoul, Republic of Korea. Changwon: Gamma

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A Precarious Balance: Bangladeshi Textile Manufacturers' Response to CSR Obligations from Multinational Buyers

Hussain, M. D. A., Hossain, M. T. B. & Schlegelmilch, B. B., 8 Dez. 2023, Academy of International Business (AIB) Asia Pacific Regional Conference: 6-8 December 2023, Bangkok, Thailand. Academy of International Business (AIB), 7 S.

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Causal Private Networks

Ponte, G., Boot, T., Reutterer, T. & Wieringa, J., 2023, (Eingereicht) Proceedings of the European Marketing Academy. 52nd Annual EMAC Conference, Odense/Denmark, May 23-25, 2023: Special Session on Online Consumer Privacy.

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How Consumers Perceive Brand Activism: Conceptualizing and Probing the Dimensions of the Construct

Saracevic, S. & Schlegelmilch, B. B., 17 Feb. 2023, Proceedings of the Australia and New Zealand International Business Academy (ANZIBA) Conference: Melbourne, Australia. Melbourne: ANZIBA

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Predicting Share of Wallet Using Internal Records in Grocery Retailing

Sengo Furtado, F., Reutterer, T. & Netzer, O., 2023, AMA Winter Academic Conference Proceedings: Reconnecting and Reconceiving the Marketplace. Umashankar, N. & Lisjak, M. (Hrsg.). Nashville, TN, Band 34.

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2022

AI-based Re-identification of Behavioral Clickstream Data

Vamosi, S., Platzer, M. & Reutterer, T., 2022, Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), 106830

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Can Privacy Protection be Profitable?

Ponte, G., Boot, T., Reutterer, T. & Wieringa, J., 2022, Proceedings of the 51st EMAC Annual Conference, Budapest, May 24-27, 2022: Special Session on Online Consumer Privacy. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

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Capturing International Consumer Perceptions of Brand Activism: Moving Towards Scale Development

Saracevic, S. & Schlegelmilch, B. B., 2 Juni 2022, Proceedings of the American Marketing Association (AMA) Global Marketing SIG Conference: May 31 – June 2, 2022, Crete, Greece. American Marketing Association

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Corporate Activism in Europe, India and the US: Diagnostic Framework and Future Research Agenda

Schlegelmilch, B. B. & Saracevic, S., 6 Juli 2022, Proceedings of the Academy of International Business (AIB) Annual Meeting: July 6-9, 2022, Miami, USA. Academy of International Business (AIB)

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Does It Help to Be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok

Bravin, M., Clegg, M., Hofstetter, R., Berger, J. & Pouly, M., 2022, Proceedings of the European Marketing Academy Conference (EMAC).

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Is Sharing Caring? Consumer Responsibility for Rented Products: An Abstract

Nindl, F. & Cerha, C., 2022, From Micro to Macro: Dealing with Uncertainties in the Global Marketplace.: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference. Pantoja, F. & Wu, S. (Hrsg.). 1st ed. Aufl. Miami: Springer, S. 109 - 110

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Music Genres Reconsidered: Challenging Established Genres with a Data-driven Approach

Hotz-Behofsits, C., Wlömert, N. & Winkler, D., 2022, Proceedings of the 55th Annual Hawaii International Conference on System Sciences 2022. Bui, T. X. (Hrsg.). Hawaii: HICSS Conference Office, S. 0

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Open Access

Providing in-store experience for digital natives in brick-and-mortar book stores

Cerha, C. & Nindl, F., 2022, Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022: Zagreb, Croatia. Petljak, K., Brusset, X. & Teller, C. (Hrsg.). Zagreb: University of Zagreb, S. 21-25

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Reaching for the stars: Identifying drivers of online reviews for proactive customer review management

Kremslehner, K., Sengo Furtado, F., Schröder, N. & Reutterer, T., 2022, Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), 106299

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Should You Really be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok

Bravin, M., Clegg, M., Hofstetter, R., Berger, J. & Pouly, M., 2022, Advances in Consumer Research Vol. 50.

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The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison

Saracevic, S., Schlegelmilch, B. B. & Wu, T., 27 Mai 2022, Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. Jochims, B. & Allen, J. (Hrsg.). Cham: Springer, S. 167–168 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Why Opt-Out Defaults Diminish Living Organ Donations

Güntürkün, B. P., Studte, S., Merz, E.-M., Clement, M., Tan, J. H. W. & Ferguson, E., 24 Mai 2022, Proceedings of the European Marketing Academy: 51st Annual EMAC Conference, Budapest, May 24-27, 2022. European Marketing Academy (EMAC), A2022-107697

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Open Access

2021

AI-based re-identification exposes privacy risk of behavioral data. A case for synthetic data

Platzer, M., Reutterer, T. & Vamosi, S., 2021, Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021: Marketing Analytics and Privacy. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

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A star is born: Triggers for online reviews and managerial insights

Kremslehner, K., Sengo Furtado, F., Schröder, N. & Reutterer, T., 2021, Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021. EMAC, A2021-93809. (Proceedings of the European Marketing Academy Conference (EMAC)).

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Autonomous Products Make You Look Lazy!

Schlager, T. & Nindl, F., 2021, 2020 ACR Conference. ACR (Hrsg.). Paris, S. 1 - 200

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Individualism and Collectivism as Moderators of the Relationship between Norms and Pro-Environmental Consumer Behaviour

Saracevic, S., Schlegelmilch, B. B. & Wu, T., 6 Aug. 2021, American Marketing Association (AMA) Summer Conference 2021: Reimagining Marketing. Chicago, IL: American Marketing Association, S. 68-69 (AMA Educators' Proceedings, Band 32).

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Reaching Out to Consumers: An Analysis of CEO Tweeting Styles

Wu, T., Reynolds, J., Wu, J. & Schlegelmilch, B. B., 28 Mai 2021, Proceedings of the European Marketing Academy (EMAC) Annual Conference: Madrid, Spain. EMAC, A2021-92992. (Proceedings of the European Marketing Academy Conference (EMAC)).

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Shopping in the time of Covid-19: Customer-to-customer interactions and consumer misbehaviour

Cerha, C. & Nindl, F., 2021, Proceedings of the 6th Colloquium on European Research in Retailing (CERR) 2021: Sophia Antipolis, France. Brusset, X., Frasquet, M., Teller, C. & Kotzab, H. (Hrsg.). Sophia Antipolis: SKEMA Business School, S. 94-98

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Supporting Content Marketing with Natural Language Generation

Reisenbichler, M., Reutterer, T., Schweidel, D. A. & Dan, D., 2021, Proceedings of the 50th EMAC Annual Conference: Madrid, May 25-28, 2021. EMAC (Hrsg.). Madrid, Spain: EMAC, S. 1 93711. (Proceedings of the European Marketing Academy Conference (EMAC)).

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The Ecosystem of Social Supermarkets – An industry-specific CR Initiative

Holweg, C. & Lienbacher, E., 2021, Proceedings of the Colloquium on European Research in Retailing (CERR) 2021. Xavier Brusset (Hrsg.). Sophia Antipolis, S. 329 - 333

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2020

A Recurrent Neural Network with Triplet Loss Approach for Similarity Matching and User Re-Identification

Vamosi, S. & Reutterer, T., 2020, Proceedings of the 49th European Marketing Academy Conference: Budapest, Hungary, May 27, 2020. EMAC (Hrsg.). Budapest: EMAC, S. 1-11 A2020-64451. (Proceedings of the European Marketing Academy Conference (EMAC)).

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Predicting Customer Future with Recurrent Neural Nets: From RFM to LSTM

Reutterer, T., Valendin, J., Kalcher, K. & Platzer, M., 2020, Proceedings of the 49th EMAC Annual Conference, Budapest, Hungary, May 27, 2020: From Hands-On to High-End: Advances in Customer Base Analysis. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

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Privacy CURE: Consent Comprehension Made Easy

Drozd, O. & Kirrane, S., 2020, ICT Systems Security and Privacy Protection. Hölbl, Marko, Rannenberg, Kai, Welzer, Tatjana (Hrsg.). Maribor, Slovenia: Springer International Publishing, S. 124 - 139

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The challenges and impact of privacy policy comprehension

Korunovska, J., Kamleitner, B. & Spiekermann-Hoff, S., 2020, Twenty-Eighth European Conference on Information Systems (ECIS2020). Association for Information Systems (Hrsg.). An Online AIS Conference, S. 1-17

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The Good and the Bad. An Evaluation of Project-based Learning with Peer Assessment in a Large Class Context

Kastner, M., 2020, Proceedings of the 53th Hawaii International Conference on System Sciences (HICSS-53). IEEE Computer Society's Conference Publishing Services (Hrsg.). Hawaii, S. 52 - 61

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Datei

102 Downloads (Pure)

You’ll never shop alone! – Customer-to-Customer Interaction at the Discount Store

Cerha, C. & Nindl, F., 2020, CERR 2020 5th Colloquium on European Research in Retailing. CERR (Hrsg.). Valencia, S. 103 - 108

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“How Often Do Your Kids Have Fast Food for Lunch?” Gaining Insights when Marketing a Sensitive Product to a Vulnerable Target Group

Nindl, F. & Cerha, C., 2020, Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.. Springer (Hrsg.). Edinburgh, S. 359 - 360

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“They Can’t Fool Me!” Impoverished Consumer’s Shopping Behaviour for Grocery Products

Holweg, C. & Gruber, V., 2020, CERR 2020 - 5th Colloquium of European Research in Retailing. Universitat de Valencia/JKU/Skema/Universität Bremen (Hrsg.). Valencia: Eigenverlag, S. 63 - 66

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2019

Consumers’ contamination concerns in sports retailing

Nindl, F., 2019, ANZMAC 2019 Conference Proceedings. ANZMAC (Hrsg.). Wellington, S. 1006 - 1009

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From RFM to LSTM: Predicting customer future with autoregressive neural nets

Reutterer, T., Valendin, J., Kalcher, K. & Platzer, M., 2019, Proceedings of the 48th EMAC Annual Conference, Hamburg, May 28-31, 2019: New Insights into Customer Management II. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

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Improving the Measurement of Aging in Consumer Behavior Research – Lessons From Demography

Zniva, R. & Weber, D., 2019, Advances in Consumer Research. Rajesh Bagchi, Lauren Block, Leonard Lee (Hrsg.). Duluth,MN: Association for Consumer Research, S. 947 - 948

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Incidental Use of Promotional Merchandise and its Benefits for Unfamiliar Brands

Marckhgott, E. & Kamleitner, B., 2019, 48th Annual EMAC Conference Proceedings. EMAC (Hrsg.). Hamburg, S. 484

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Moral Capital or Moral Expectations? Disentangling the Role of Prior CSR Engagement in Driving Consumers' Reactions to Corporate Scandals

Güntürkün, B. P., Haumann, T. & Edinger-Schons, L. M., 2019, Proceedings of the AMA Winter Academic Conference, Volume 30. American Marketing Association (AMA) (Hrsg.). Chicago, Illinois, S. 249 - 250

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The Evolution of Online Complainants’ Desires

Weitzl, W., Hutzinger, C. & Einwiller, S., 2019, Proceedings of the 2019 AMA Winter Academic Conference. American Marketing Association (Hrsg.). Austin, TX, S. 10 - 11

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Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification

Kassemeier, R., Haumann, T. & Güntürkün, B. P., 2019, Proceedings of the AMA Winter Academic Conference 2019: Unterstanding Complexity Transforming the Marketplace : February 22-24, 2019 : Austin, TX. Lam, S. K., Giesler, M. & Luo, X. (Hrsg.). Chicago, Illinois: American Marketing Association, S. 216 - 217 (Proceedings of the AMA Winter Academic Conference, Band 30).

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Vices go together: product purchase after online compulsion

Karpienko, R., Colicev, A., Reutterer, T. & Pauwels, K., 2019, Proceedings of the 48th EMAC Annual Conference, Hamburg, May 28-31, 2019. EMAC, (Proceedings of the European Marketing Academy Conference (EMAC)).

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2018

Marketing

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