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2023
The moderating role of goal orientation on the effect of viewability on ad effectiveness
Acun, F. I., Abou Nabout, N. & Miller, K., 2023, Proceedings of the 52nd EMAC Annual Conference: Odense, Denmark, May 24, 2023. European Marketing Academy (EMAC), 114338. (Proceedings of the European Marketing Academy Conference (EMAC)).Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk