Johanna Palcu

Scopus-Profil ansehen

E-Mailjohanna.palcuwu.acat

Publikationen/Projekte pro Jahr

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7 Originalbeitrag in Fachzeitschrift
1 Beitrag in Sammelwerk

Facial mask personalization encourages facial mask wearing in times of COVID-19
Palcu, J., Schreier, M. & Janiszewski, C., 2022, in: Scientific Reports. 12, 891
Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung
Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues
Halkias, G., Florack, A., Diamantopoulos, A. & Palcu, J., 2021, in: British Journal of Management (BJM). 33, 3, S. 1432-1446
Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Open Access
Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior
Palcu, J., Haasova, S. & Florack, A., 2019, in: Appetite. 139, S. 59 - 66
Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung
Explicit vs. implicit country stereotypes as predictors of product preferences: Insights from the Stereotype Content Model
Diamantopoulos, A., Florack, A., Halkias, G. & Palcu, J., 2017, in: Journal of International Business Studies JIBS.
Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung
Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments.
Palcu, J., Sudkamp, J. & Florack, A., 2017, in: Frontiers in Psychology.
Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

2 Wissenschaftlicher Vortrag (Science-to-Science)

How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments - Q5
Lukas Maier (Redner*in), Johanna Palcu (Redner*in), Martin Schreier (Redner*in), Christian Baccarella (Redner*in) & Kai-Ingo Voigt (Redner*in)
21 Okt. 2022
Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces
Johanna Palcu (Ko-Autor*in), Simona Haasova (Ko-Autor*in), Oliver Büttner (Ko-Autor*in) & Arnd Florack (Ko-Autor*in)
17 Okt. 2019 → 20 Okt. 2019
Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)

It takes a broken record to mend the planet! Nudging consumers to sustainable actions (i.e. CO2 offsetting) through elements of gamification
Palcu, J.
Projekt: Interne Projekte

Dr. Johanna Palcu

Kooperationen und Spitzenforschungsbereiche der letzten fünf Jahre

Details ergründen

Facial mask personalization encourages facial mask wearing in times of COVID-19

Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues

Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior

Explicit vs. implicit country stereotypes as predictors of product preferences: Insights from the Stereotype Content Model

Judgments at gaze value: Gaze cuing in banner advertisements, its effect on attention allocation and product judgments.

How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments - Q5

Seeing Red? Loss of Personal Control Reduces Consumers' Interest in Sales Promotions in Crowded Retail Spaces

It takes a broken record to mend the planet! Nudging consumers to sustainable actions (i.e. CO2 offsetting) through elements of gamification

Dr. Johanna Palcu

Kooperationen und Spitzenforschungsbereiche der letzten fünf Jahre

Publikationen

Aktivitäten

Projekte