Aktivitäten pro Jahr
Aktivitäten
- 12 Wissenschaftlicher Vortrag (Science-to-Science)
- 12 Ergebnisse
Suchergebnisse
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Does It Pay To Increase Nano-Influencers' Social Media Messages In Seeded Marketing Campaigns?
Ulrike Phieler (Redner*in) & Florian Dost (Ko-Autor*in)
9 Juni 2023Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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Setting Up Seeded Marketing Campaigns With Nano-Influencers For Activity, Sales, and Return-on-Investment
Ulrike Phieler (Redner*in) & Florian Dost (Ko-Autor*in)
25 Mai 2023Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Activity, Sales, & Return-on-Investment
Ulrike Phieler (Redner*in) & Florian Dost (Ko-Autor*in)
12 Feb. 2023Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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How to Set Up Seeded Marketing Campaigns With Offline-Focused Nano-Influencers That Create Engagement, Sales, and Return-on-Investment
Ulrike Phieler (Redner*in) & Florian Dost (Ko-Autor*in)
26 Sept. 2022Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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Funnel-Stage-Dependent, Complex Interactions between Offline and Online Media
Florian Dost (Redner*in) & Ulrike Phieler (Ko-Autor*in)
20 Juni 2019 → 22 Juni 2019Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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Seeding Done Right: Designing Effective Seeded Marketing Campaigns In Light Of Brand Context Effects
Ulrike Phieler (Redner*in) & Florian Dost (Ko-Autor*in)
20 Juni 2019 → 22 Juni 2019Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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How Television and Print Advertising, Digital Banners, and Firm Created Word-of-Mouth Support Different Stages in the Path to Adoption
Florian Dost (Redner*in) & Ulrike Phieler (Ko-Autor*in)
28 Mai 2019 → 31 Mai 2019Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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Planning Seeded Marketing Campaigns that Drive Firm-created Word-of-Mouth and Sales
Ulrike Phieler (Redner*in) & Florian Dost (Ko-Autor*in)
28 Mai 2019 → 31 Mai 2019Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign
Florian Dost (Redner*in) & Ulrike Phieler (Ko-Autor*in)
13 Dez. 2018 → 16 Dez. 2018Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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How SMC Characteristics Drive Firm Created Word of Mouth and Sales
Ulrike Phieler (Redner*in) & Florian Dost (Ko-Autor*in)
14 Juni 2018 → 16 Juni 2018Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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Integrating Seeded Marketing Campaigns Into The Marketing Plan
Ulrike Phieler (Ko-Autor*in), Florian Dost (Redner*in), Michael Haenlein (Ko-Autor*in) & Barak Libai (Ko-Autor*in)
29 Mai 2018 → 1 Juni 2018Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
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How SMC Characteristics Drive Firm Created Word of Mouth and Sales
Ulrike Phieler (Redner*in) & Florian Dost (Ko-Autor*in)
29 Mai 2018 → 1 Juni 2018Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)