Happy Faces and Sad Results? Exploring the Effect of Visuals in the Perception of Annual Reports (Assistent/inn/en-Kleinprojekt)

This project investigates how visuals in corporate annual reports - particularly CEO images - shape retail investors' perceptions of a company and retail investors' behavior. It aims to fill a notable gap in communication science and public relations research by examining how visual cues interact with positive or negative financial narratives to influence the information processing and behavioral intentions of (potential) retail investors.