Second Symposium on the Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL)

Austrian Airlines (AUA)

The CPTHL Symposium comprises papers reflecting the progress in consumer psychology theory and research of tourism, hospitality, and leisure. This implies more than just transferring widely known theory or measurement technique to consumer behaviour in leisure, tourism, or hospitality. A multi-faceted product, a multi-stage decision-process, a fragmented service encounter, and a versatile consumer in an application domain such as leisure and tourism are particular challenges. The Vienna Symposium puts special emphasis on the consumers' decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. Coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating non-compensatory decision rules, or accounting for unobserved heterogeneity in a consumer population are typical problems behavioural research and measuring methodology are facing in this industry.