Selbstlernende Modelle in den Sozial- und Wirtschaftswissenschaften - Initiative 3: Market segmentation and product positioning

Mazanec, Josef (Projektleitung)
Buchta, Christian (Forscher*in)
Dolnicar, Sara (Forscher*in)
Reutterer, Thomas (Forscher*in)

15 Beitrag in Konferenzband
9 Beitrag in Sammelwerk
9 Originalbeitrag in Fachzeitschrift
8 Working Paper/Preprint
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2003

Simenv 3.0: A generic simulation environment for dynamic agent-based simulations
Buchta, C. & Meyer, D., 2003.
Publikation: Working/Discussion Paper › Working Paper/Preprint
2001

Behavioral Market Segmentation Using the Bagged Clustering Approach Based on Binary Guest Survey Data - Exploring and Visualizing Unobserved Heterogeneity
Dolnicar, S., 2001.
Publikation: Working/Discussion Paper › Working Paper/Preprint
Capturing Consumer Heterogeneity in Metric Conjoint Analysis Using Bayesian Mixture Models
Otter, T., 2001.
Publikation: Working/Discussion Paper › Working Paper/Preprint
Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS)
Dolnicar, S., 2001.
Publikation: Working/Discussion Paper › Working Paper/Preprint
1999

Segmentation Based Competitive Analysis with MULTICLUS and Topology Preserving Networks
Reutterer, T. & Natter, M., 1999.
Publikation: Working/Discussion Paper › Working Paper/Preprint
1998

Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps
Reutterer, T., 1998.
Publikation: Working/Discussion Paper › Working Paper/Preprint
Market Segmentation and Competitive Analysis: A Comparison of Simultaneous Approaches
Reutterer, T. & Natter, M., 1998.
Publikation: Working/Discussion Paper › Working Paper/Preprint
Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps
Reutterer, T., 1998.
Publikation: Working/Discussion Paper › Working Paper/Preprint