Aktivitäten pro Jahr
Projektdetails
Geldgeber*innen
OeNB Oesterreichische Nationalbank (Jubiläumsfonds)
Beschreibung
Only recently, new communication and information technologies have added dramatic new capabilities for rapid and inexpensive customer input at all stages of the product development process. One of the most promising developments is the concept of toolkits for user innovation and design. 'Toolkits for user innovation' assists users in designing a producible custom product for themselves that precisely meets their needs. In this research project, we analyze user interaction with an existing toolkit. Results will enhance our understanding of this important interface and let us draw practical conclusions, too.
| Status | Abgeschlossen |
|---|---|
| Tatsächlicher Beginn/ -es Ende | 1/10/04 → 1/10/07 |
| Links | http://www.e-and-i.org |
Projektpartner
- WU Wirtschaftsuniversität Wien (Leitung)
- Ludwig-Maximilians-Universität München (Projektpartner*in)
Österreichische Systematik der Wissenschaftszweige (ÖFOS)
- 502019 Marketing
- 502052 Betriebswirtschaftslehre
Aktivitäten
- 2 Wissenschaftlicher Vortrag (Science-to-Science)
-
Mass Marketing, Segmentation, or Individualization? An Empirical Analysis of Customer Value of Stadard, Segment-Specific and Individualized Products
Franke, N. (Ko-Autor*in) & Steger, C. (Ko-Autor*in)
10 Juni 2007 → 12 Juni 2007Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)
-
Toolkits for user innovation and design. An exploration of user interaction and value creation in the watch market
Franke, N. (Redner*in)
2004Aktivität: Vortrag › Wissenschaftlicher Vortrag (Science-to-Science)