A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018
Herausgeber*innen	European Marketing Academy
Erscheinungsort	Glasgow
Seiten	103 - 104
Publikationsstatus	Veröffentlicht - 2018

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

@inproceedings{54251a73565044aea1c4bf0f28f2b0ee,

title = "A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification",

author = "Roland Kassemeier and Till Haumann and G{\"u}nt{\"u}rk{\"u}n, \{Baris Pascal\} and Jan Wieseke",

year = "2018",

language = "English",

pages = "103 -- 104",

editor = "\{European Marketing Academy\}",

booktitle = "Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018",

}

A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification. / Kassemeier, Roland; Haumann, Till; Güntürkün, Baris Pascal et al.
Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018. Hrsg. / European Marketing Academy. Glasgow, 2018. S. 103 - 104.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - A Comparative View on Drivers and Consequences of Customer Satisfaction and Customer-Company Identification

AU - Kassemeier, Roland

AU - Haumann, Till

AU - Güntürkün, Baris Pascal

AU - Wieseke, Jan

PY - 2018

Y1 - 2018

UR - http://www.emac-online.org/r/default.asp

M3 - Contribution to conference proceedings

SP - 103

EP - 104

BT - Proceedings of the European Marketing Academy (EMAC) Annual Conference 2018

A2 - European Marketing Academy, null

CY - Glasgow

ER -