A Comparison of Qualitative and Quantitative Methods for the Cross-National Measurement of Consumers´ National Values

Rudolf Sinkovics; Hartmut Holzmüller

A Comparison of Qualitative and Quantitative Methods for the Cross-National Measurement of Consumers´ National Values

Rudolf Sinkovics, Hartmut Holzmüller

Wirtschaftsuniversität

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. XXII, May 29-29, Coral Gables, Florida, p. 59 1999
Publikationsstatus	Veröffentlicht - 1999

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title = "A Comparison of Qualitative and Quantitative Methods for the Cross-National Measurement of Consumers´ National Values",

author = "Rudolf Sinkovics and Hartmut Holzm{\"u}ller",

year = "1999",

language = "English",

booktitle = "Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. XXII, May 29-29, Coral Gables, Florida, p. 59 1999",

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A Comparison of Qualitative and Quantitative Methods for the Cross-National Measurement of Consumers´ National Values. / Sinkovics, Rudolf; Holzmüller, Hartmut.

Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. XXII, May 29-29, Coral Gables, Florida, p. 59 1999. 1999.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - A Comparison of Qualitative and Quantitative Methods for the Cross-National Measurement of Consumers´ National Values

AU - Sinkovics, Rudolf

AU - Holzmüller, Hartmut

PY - 1999

Y1 - 1999

M3 - Contribution to conference proceedings

BT - Developments in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science, Vol. XXII, May 29-29, Coral Gables, Florida, p. 59 1999

ER -