A Comprehensive Model of Determinants of Marketing Knowledge Transfer Within MNCs in Europe and Southeast Asia

Parissa Haghirian

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	8th International Conference on Marketing and Development,January 4 - 7, 2003, Bangkok, Thailand 2003
Publikationsstatus	Veröffentlicht - 2003

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@inproceedings{e5b0e05732a840389c119ec6fbdb2d66,

title = "A Comprehensive Model of Determinants of Marketing Knowledge Transfer Within MNCs in Europe and Southeast Asia",

author = "Parissa Haghirian",

year = "2003",

language = "English",

booktitle = "8th International Conference on Marketing and Development,January 4 - 7, 2003, Bangkok, Thailand 2003",

}